Talking money and the $15 stretch challenge

November 2025

In this special Halloween edition of Finance Friday, FirstOntario’s Chief Risk Officer Mark Perkins gets us ready for Financial Literacy Month, recognized in November. This year’s theme, “Talk Money”, encourages Canadians to break the stigma around financial conversations and take small, meaningful steps toward improving their financial health.

Mark shares insights on how money conversations have evolved, the importance of building a strong relationship with your finances, and how dedicating just 15 minutes a day can make a difference. Learn about the $15 Stretch Challenge and how you can participate by sharing your creative ways to make $15 go further in your household.

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Strong financial literacy is key to making informed decisions about money.